On its launch day (7 April), Tata Nue was at 237th place on Google play. Subsequently, on 8 April, it moved to the 48th spot in the country. And, on 11 April, it jumped to the second spot. Currently, it is at number 5, behind Meesho, Shopsy, Instagram, and Snapchat.
However, on the Apple Store, Tata Nue is in number one place in the shopping category, sustaining its position since its launch, according to App Annie data. Overall, it has stayed first from April 8-10, and 13 April, it slipped to no 4.
Tata Neu offers a range of Tata Brands and services with loyalty programs under travel, hotel, food, grocery, pharmacy, lifestyle, electronics, etc. Now from its own brand family, Air India, Tanishq, Titan, and Tata Motors will soon join the Super App.
Tatas says they have a cumulative customer base of 120 million people and an app footprint of 80 million across all their digital assets. Further, executives of Tata Digital revealed that 2.2 million users had downloaded the App and have recorded a significant amount of transactions.
According to Tata Sons Chairman N Chandrasekaran, the Super App will go beyond Tata brands and offerings, which means it would offer multiple other brands on its platform Tata Neu.
He underlined, “Our purpose with Tata Neu is to be a trusted partner bringing a better life to India’s growing customer base. We believe there is no solution, App, or ecosystem that fully addresses this holistically and is specially developed for the Indian context.”
Reaffirming the same, CEO Tata Digital, Pratik Pal, said that Neu would also be open to getting other brands, and every quarter, it will add a new category and service.
Tata Neu will keep evolving to accommodate customer-driven changes. One such evolutionary technical feature that the company plans to add to Tata Neu is an artificial-intelligence-based personal assistant.
With the ongoing IPL matches, Tata, the tournament’s title sponsor, is effectively using the sports event to promote Tata Neu.
Reference: Business Standard