On Wednesday, Tata Motors launched its new electric SUV concept Curvv. In no time, it won the admiration of car lovers for its sharp chiseled look.
Through Curvv, Tata Motors plans to offer technologically superior EVs focusing on design, architecture, and range. The company sees Curvv as a big leap into making EVs more aspirational.
According to Tata Motors, Curvv will have its commercial launch in two years. At the same time, the auto major will also foray into markets beyond South Asia with its wide range of Electric Vehicles (EVs).
Shailesh Chandra (MD, PVs, and Electric Mobility) said, “We are thinking of the international markets, and we would like to go with a portfolio of products. We have identified a few markets, and we should commence the same in a couple of years.”
EVs in the global market cost above $25,000, whereas Tata Motors, with its electric models priced well below, aims to enter the market with a disruptive pricing strategy.
Shailesh Chandra said that the SUV segment is rapidly splitting into various sub-segments. Further, mentioning Tata Motors’ EV segmentation, he added, “In generation 1 models, we have promised and delivered a certified range in excess of 250 km. In generation 2 products, we are looking at a 400-500 km driving range with a fast charging option.”
Tata Motors’ upcoming models will target the fast-paced life of urban dwellers, focusing on shorter charging time and intuitive interface. However, despite talks of targeting export markets, Chandra said, “Tata Motors’ top priority would be to address the order backlog for EVs in the domestic Indian market.”
The company has been selling 1,600 Electric Vehicle units in a month. In FY22, it has sold 19,106 units (a 353 pc rise in demand from the previous year) and has a 4-5 months order backlog.
Reference: Tata Motors to export its EVs to mature auto markets
Image Source: Tata Motors Website